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MBTA Design Consult

MBTA Design Consult

For this design consult Hannah worked closely with sales and the visual designer to deliver a compelling modern aged website for the MBTA. We did a competitive analysis, market research, iterations of sketches and wires, and a visual interactive prototype that provided 2 scenarios. The teams digital recommendations were to create a frictionless experience, start with the destination and the time, personalization users likes and dislikes and consider customer emotion and intent. Diving further in research we also left them with business recommendations; socially connect advertising, place ads within the journey and create a "Digital Fast Lane".


Axure Prototype

Prototype URL: